I take messy ideas, sprinkle in some branding magic, and turn those ideas into campaigns, messaging, and content that actually make sense and drive business growth.

Brands need stories.

I tell them (and make people care.)

AI for the efficiency. Human for the magic.

Portfolio

  • Givebacks website

    Website redesign

    Led the Givebacks.com redesign from strategy to launch, shaping the messaging, experience, and visual direction while personally designing and building key pages.

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  • Organic content

    Editorial design

    Took a massive volume of raw, AI content and transformed it into a polished, highly skimmable resource—bringing structure, editorial judgment, and on-brand design to make complex information easier to consume.

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  • A girl with white flowers

    Executive ghostwriting

    Interviewed executives and transformed their expertise into compelling thought leadership that elevated their voices and strengthened the brand.

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  • Booth design

    Booth design

    Redesigned Givebacks’ event booth experience, owning the graphic design and visual direction to create a cohesive, engaging presence that brought the brand to life in person.

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  • Testimonial video

    Turned real customer experiences into a compelling B2C brand story—leading the interviews, shaping the narrative, and bringing it to life through video.

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  • A flower by the pool

    B2B Thought leadership

    Interviewed executives to craft an engaging piece for ATD, generating leads and positioning the brand as a go-to voice in L&D.

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  • WP Engine

    B2B Case study + award submission

    Analyzed data benchmarks, interviewed multiple client stakeholders, and synthesized insights into a case study that earned a Brandon Hall award.

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  • A notebook in beige colors

    Viral blog post

    Tapped into a trending Netflix show to create a timely, engaging blog that connected a bigger cultural conversation to our product—and drove a 600% increase in blog traffic.

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  • Event marketing

    Took Family Online Safety Night nationwide, leading everything from AI-powered conversation simulations and event strategy to invitations, installations, and on-the-ground coordination.

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  • An image of a tangled curtain

    Earned media

    Wrote a fun, engaging listicle about mini-MBAs, introducing our product to the marketplace and making complex info approachable.

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  • A flower on an envelope

    B2C Customer story

    Interviewed the customer, captured the photos, and wrote the story—driving a 400% spike in web traffic.

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  • Bike against beige background

    Gated case study

    Turned a customer success story into a lead generation opportunity—conducting the interview, writing the story, and designing the gated asset to showcase product impact and capture new leads.

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  • social media grid

    Social media management

    Built and managed a social content strategy that turned the Instagram feed into a meaningful traffic driver, increasing visits to web content by 124%.

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  • Brand partnerships

    Led the Aura x Givebacks $1M partnership, bringing two brands together around a shared audience and creating a campaign that delivered value for both.

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About me

About me

I’ve spent my career at the intersection of storytelling, brand, and growth, with half of it in education and edtech and the other half in scrappy startup environments. My journalism background taught me how to find the story. Marketing taught me what to do with it.

I’ve built brands, shaped messaging, launched campaigns, managed partnerships, created content, led events, redesigned websites, interviewed customers, written stories, and generally found my way into whatever needed figuring out. I like the strategy, but I also like getting my hands dirty and making the thing.

Now I’m figuring out what comes next—and I’m open to where the right opportunity takes me. What I do know is that I want to work with smart, curious people who genuinely like working together, on a team that values good ideas, good work, and being good humans.

I believe AI is a tool, not a personality. The best marketing still needs curiosity, empathy, judgment, humor, and a very human understanding of what makes people care.

When I’m not working, I’m usually behind a camera, reading a thriller, fixing up my house in The Woodlands, or hanging out with my two tiny dogs.